About Our Founder

Maggie Peterson, former United States Air Force Staff Sergeant, was born and raised in a small farm town in northern Wisconsin.  Maggie is from a family with a long history of military service, and from an early age, she knew she wanted to join the Air Force.  Her paternal grandfather served in World War I, maternal grandfather served in Normandy and The Battle of the Bulge in World War II, her father is an Army veteran, and her three older brothers are all Air Force Veterans.    

Maggie joined the Air Force in 1994, and was selected to be one of the first female C130 Loadmasters in the USAF.  Maggie went through rigorous training and succeeded in a career field with few women, which is a testament to Maggie’s dedication and fortitude.  Maggie excelled in her career and within 4 years, was selected to become one of the first female C-130 Instructor Loadmasters.  She later became an Instructor at the Department of Defense Formal Training unit, where she provided initial and mission qualification training to personnel from USAF, sister services and 27 allied nations.    

During her 10 years of service in the Air Force Maggie traveled to over 30 countries providing support for many worldwide missions.  Maggie’s combat deployments include support of Operation Desert Storm, Operation Southern Watch (twice), Operation Joint Guard, Operation Just Cause, Operation Joint Forge, and Operation Enduring Freedom.    

While serving in the Air Force, Maggie earned an Associates of Applied Sciences in Aviation Operations.  She was also recognized for her achievements on several occasions and was awarded numerous medals and accommodation awards, including the Air Medal, Aerial Achievement Medal with 2 Oak Leaf Clusters, Air Force Achievement Medal, and the Air Force Outstanding Unit Award with Valor with 1 Oak Leaf Cluster.   

Through her own personal journey, post-traumatic growth has been a focus of Maggie’s life, post military.  Maggie has earned a Bachelors’ of Science in Business Information Systems and an MBA with a specialization in Finance.  She has also continued to grow professionally by graduating from the Syracuse University Entrepreneurship Bootcamp for Veterans with Disabilities and getting certified as a Personal Trainer, Sports Nutritionist,  CDR-Executive Coach, Project Management Professional and John Maxwell Leadership Speaker, Teacher and Coach.  Maggie recently completed the A to Z Grant Writing I & II classes at the University of Houston, graduated from the Rice University Leadership Institute for Nonprofit Executives certificate program and earned a Graduate Certificate in Military Resilience from Liberty University.

Maggie is also one of four Veteran Entrepreneur Business Consultants for the Texas Veterans Commission where she provides training, education and resource connections to help veterans navigate through the processes of planning, launching and growing their business. 

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